/ leasing
The rapid growth of the rental market—driven by both individual investors and Purpose-Built Rental developers—has intensified competition and made traditional leasing and marketing approaches less effective. Without a clearly defined go-to-market strategy, projects risk falling behind.
With deep GTA market insight, proprietary sales data, and decades of hands-on experience working with both end users and investors, we bring a strategic lens to Purpose-Built Rental developments.
From unit mix strategy and floor plan optimization to placemaking, amenities, and services, we help position properties to stand apart in a competitive market.
Our team also recruits and trains high-performing leasing teams and leverages our network of 15,000+ real estate agents to accelerate lease-ups, drive stronger absorption, and maximize long-term revenue.
/ marketing management services
We lead the full marketing program from early brand development through campaign execution, ensuring every element is coordinated, purposeful, and performance-driven. Our approach is designed to maximize visibility, generate qualified leads, and support a successful lease-up.
1
Lead the overall marketing program through a dedicated Senior Account Manager, coordinating strategy, schedules, budgets, and weekly collaboration with project stakeholders.
2
Develop and manage the project’s brand identity, marketing assets, and campaign strategy, ensuring consistent messaging across digital, print, leasing environments, and advertising platforms.
3
Oversee the execution of the marketing ecosystem, including website development, media planning, social content, listings management, visual production, and digital leasing tools to drive qualified tenant leads.
/ leasing management services
A strong leasing program turns marketing momentum into signed leases. Through structured sales training, broker engagement, and data-driven leasing systems, we equip teams with the tools and strategies needed to accelerate absorption and maximize occupancy.
1
Train and support leasing teams through structured sales coaching, role-playing, tour preparation, call scripting, and follow-up procedures to improve conversion rates and closing performance.
2
Activate RAD’s network of 15,000+ rental-focused agents and brokerage relationships, hosting broker events and implementing incentive programs to increase exposure and leasing activity.
3
Manage the leasing process from lead tracking to lease execution, including CRM systems, automated follow-ups, tenant screening, e-signature coordination, and KPI reporting to optimize performance and occupancy.
/ staffing services
The success of a leasing program depends on the strength of the team behind it. We help developers build high-performing leasing teams by sourcing experienced professionals, establishing clear performance structures, and supporting staff throughout the leasing cycle.
1
Recruit and pre-screen qualified leasing professionals, presenting top candidates with proven real estate and closing experience to ownership.
2
Structure employment terms including job descriptions, contracts, compensation packages, and incentive programs aligned with performance expectations and market standards.
3
Support ongoing team performance through onboarding, compliance training, performance evaluations, and access to a roster of trained professionals for interim or high-demand staffing needs.
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151 Bloor St W, Suite 500
Toronto, ON M5S 1S4
Renderings are artist’s concept only. E.& O.E. © All Rights Reserved RAD Marketing 2025 Privacy Policy.
Renderings are artist’s concept only. E.& O.E.
© All Rights Reserved RAD Marketing 2025 Privacy Policy.
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