A full re-brand and re-marketing of the former Trump International Hotel & Residences Toronto. With a strategic well executed sales & marketing campaign, The St. Regis Residences Toronto sold 50% of its unsold inventory in just over 3 months from sales launch with pricing above proforma. The sales volume was double that of other luxury hotel condominium competition and exceeded the number of sales done by the previous developer with the former brand over a 10-year period. Through RAD’s network of key brokers, a sales program was created to target high-net worth local and overseas buyers from Iran, China, the United States, Middle East and other overseas cities.






